1. Choose a certain number of images.

The first thing you need to consider when planning your product photography is how many images you want to show off. If you look at online auction sites, you’ll see that they give sellers an option of adding many product photos. If you’re selling a lot of products in your store, then you may well not want to clutter your site with lots of photos, but is actually important to keep the amount constant for every product. As a general rule, think about showing three images for every single product.

2. Make use of the image to highlight the benefits.

In addition to displaying multiple images, think about how you can use your images to showcase advantages. You could even consider creating life shots of individuals using your product, which is a powerful approach that many successful brands decide to go with.

3. Show almost all colors and styles.

Does your product come in a different color or style? If, for example, you are selling shorts of different colors and patterns, don’t just take one photograph of the shorts in the most popular color. Make sure you show your visitors many colors and styles of your product, because that can really make a difference in whether you get a sale, since not everyone has the same taste.

4. Make your images interesting.

This is probably the most crucial point to consider. The more appealing your products look, the more likely you should get a sale. There are various techniques that you can do to make your products look as appealing as possible. Get the lighting right so that the product is evenly lit. Experiment with the picture settings. Think about what background you want. Make sure your camera is stable. Apply different diffusion methods. Get the best angle for your product. Spend time editing the photos.