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Product Photography Is Important In E-Commerce
An advertising and marketing professional who has made a name for himself in the creative industry.
Gibran Mallick
Director / Photographer
Product Photography
Digital product photography digital is a huge aspect that you need to think about when trying to convince people in to buy your stuff. Online shopping is apparently growing more and more these days. Not only can you find almost everything you need with a simple search, online shopping is time efficient, and often economical. The power of an image is hard to ignore, and if you’re not including exceptional images of your products, then you could be losing out on many lucrative sales.
Product photography is important. In fact, it’s so important it might be the difference between making a sale and losing a lot of customers. Your site visitors will always be drawn to an image before they read the text on the page, which means you need to be sure that your images look awesome.
You might be thinking
that you are not yet a professional, but that does not matter at all. There are blogs or websites you can visit that can provide you with plenty of tips on taking professional product photos[1], without having to break the bank.
Check out these top 6 things to consider when planning your product photography:
HOW WE HAVE HELPED OUR CLIENTS ACHIEVE GREAT RESULTS
1. Choose a certain number of images.
The first thing you need to consider when planning your product photography is how many images you want to show off. If you look at online auction sites, you’ll see that they give sellers an option of adding many product photos. If you’re selling a lot of products in your store, then you may well not want to clutter your site with lots of photos, but is actually important to keep the amount constant for every product. As a general rule, think about showing three images for every single product.
2. Make use of the image to highlight the benefits.
In addition to displaying multiple images, think about how you can use your images to showcase advantages. You could even consider creating life shots of individuals using your product, which is a powerful approach that many successful brands decide to go with.
3. Show almost all colors and styles.
Does your product come in a different color or style? If, for example, you are selling shorts of different colors and patterns, don’t just take one photograph of the shorts in the most popular color. Make sure you show your visitors many colors and styles of your product, because that can really make a difference in whether you get a sale, since not everyone has the same taste.
4. Make your images interesting.
This is probably the most crucial point to consider. The more appealing your products look, the more likely you should get a sale. There are various techniques that you can do to make your products look as appealing as possible. Get the lighting right so that the product is evenly lit. Experiment with the picture settings. Think about what background you want. Make sure your camera is stable. Apply different diffusion methods. Get the best angle for your product. Spend time editing the photos.
WANT TO SEE WHERE WE MADE A DIFFERENCE
5. Allow the customer to explore.
Creatively add something that imitates what people would do when visiting a shop, which, put simply, is the ability to explore. 360 degree photography entails a series of real photographs taken at fixed intervals around the object that are stitched with each other using computer software to create a single interactive image. When loaded to a website, the image can rotate, while the visitor can freeze or turn the image to any angle.
6. Re-purpose photos.
Whenever product images are shot properly and are of high quality, you can re-use these images across a spectrum of different channels. It is very true that an image says a thousand words. As you can see, when it comes to creating the perfect product photo, there is a lot to consider.
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