MUFG SHOOT & PLANNING

The client was new to the process and despite of various challenges, they made every possible effort to set it right. It took a while in the planning phase to make a thorough evaluation as to what had to be said and how. A big shout out to the Corporate Communications personnel, Business Planning & Islamic Finance Teams who made this video happen. 

Once the brief was rolled out, we got our work started. Within the week we came up with a concept and did not take much longer after to produce a story board and directors board subsequently. The bank wanted to show the actual people who do the job on daily bases than paid actors. Hence leading us to start the auditions process. A wave of joy spread throughout the organization as staff members were excited to participate and took pride in their work. 

Finally every shot was carefully evaluated to see where would each one of the employees fit in. Conditions on the day of shoot were challenging however not enough to bring us down. Lighting up big halls and meeting rooms were a task by itself. The production crew knew what they were dealing with and had tonnes of ideas, every single one better than another.