Honeywell UOP malaysia | FILM
Capturing Elegance: Shooting TAG Heuer Watches at GM Studio
Title: Behind the Lens: Crafting a B-Roll Film for Honeywell UOP Malaysia
When Honeywell UOP Malaysia approached GM Studio with a request for a high-impact B-Roll film to complement their key speaker interviews, we knew it had to be nothing short of exceptional. With the content scheduled to be aired on major news networks and a tight turnaround of just one week, our team kicked into high gear to conceptualize, shoot, and deliver a cinematic yet informative piece that captured the cutting-edge innovation happening at Honeywell UOP’s production unit in Penang, Malaysia.
The Brief: Clean, Crisp, and Captivating
The client’s brief was clear: create a visually appealing B-Roll sequence that feels clean and professional, yet fresh and exciting. The color grade was to stay close to natural tones—honest and clear—but elevated just enough to add a sense of sophistication and energy. The film needed to serve multiple purposes: support media coverage, communicate brand values, and visually narrate the technical excellence of the Penang facility.
Conceptualization: Storytelling Through Visuals
Understanding the complexity of Honeywell UOP’s operations, we approached this B-Roll not just as a filler between interviews, but as a standalone visual story. Our creative team mapped out a flow that mirrored the precision and progression of Honeywell’s production line. From raw material handling to the final quality assurance checks, every segment was planned to echo the values of innovation, safety, and excellence.
We focused on three key elements:
Narrative Flow: From micro-details to macro context, giving the viewer both a sense of intimacy and scale.
Visual Variety: Blending close-up and mid-range shots to emphasize detail, paired with aerial drone footage to offer spatial awareness.
Futuristic Touch: Using motion graphics and animated overlays to enhance understanding of complex processes and add a sleek, modern finish.
Pre-Production & Planning: Every Second Counts
With only days to plan, our production team jumped straight into logistics. We conducted a remote recce with the Honeywell team to identify shooting zones, safety protocols, and optimal times to avoid operational disruptions. Storyboards were drafted in parallel with shot lists to ensure seamless execution on site.
We broke down the shoot into sections:
Facility overview
Production line processes
R&D and testing zones
Human element: staff at work, interactions, safety practices
Every detail was mapped out to the minute to make the most of our time on the floor.
Production: On the Ground in Penang
Our crew arrived on site fully prepped. With safety gear on and cameras rolling, we captured dynamic visuals across multiple layers:
Close and Mid Shots: Detailed shots of machinery, material handling, human-machine interactions—bringing the tactile reality of industrial processes to the forefront.
Drone Shots: Sweeping aerials to establish location and scale, especially useful in connecting the Penang facility to the broader narrative of Honeywell’s global footprint.
Live Motion & Ambient: Subtle slow-motion captures, moving dolly shots, and natural soundscapes helped bring a sense of immersion to the B-Roll.
Working closely with Honeywell’s on-site team, we ensured that our shots respected both proprietary boundaries and safety regulations.
HOW WE HAVE HELPED OUR CLIENTS ACHIEVE GREAT RESULTS
Post-Production: Bringing It All Together
Back in our studio, the edit suite buzzed with activity. With only a couple of days to turn around a polished film, our editors worked round the clock:
Selective Color Grading: Keeping tones close to natural while enhancing blues and grays to add freshness and visual depth.
Clean Cuts, Steady Pace: We opted for clean transitions and steady pacing to match the professional tone while maintaining viewer interest.
Custom Motion Graphics: We layered in subtle animated text and iconography to provide context without overshadowing the footage.
The result? A sleek, modern B-Roll that aligns perfectly with Honeywell UOP’s brand identity—technologically advanced, trustworthy, and future-focused.
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