NEstle Nescafe Creamy 3 in 1
Nestle Nescafe 3 in 1 Creamy TV Commercial made in 2012 and aired in early 2013 subsequently. A product introductory advertisement made to create space of the coffee market in an tea culture. Focusing the youth of Pakistan and creating the hip element among the youngsters that the brand fits right in their lifestyle
Shooting Nescafe Creamy 3 in 1
The story starts in Nestle Corporate office in fall of 2012. Approaching winters was the right time to set the product straight among its target audience. Positing the product was key to the entire exercise. Targeting the youth, placing the product as “hip” (informally speaking) was the idea. The big idea for the year was already set with “It All Starts With A Nescafe”.
The Shoot and Nescafe Creamy TVC
Brainstorming and going through market research is where it shall start. Looking for the insight from the target audience stemmed the idea. Choice of place where this needed to shot. The situations they can resonate with and how does the product fit into their lifestyles.
The shoot was conducted in Thailand with Jeff Balsmere as the Commercial Director. Every sequence was captured in ways to make the story clean and crisp. Nestle Nescafe product mocks were created along with using the brand smashables Nescafe MUG was also put into the play. Close up product shots were taken to highlight the product and its convenience.