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BRAND BUILDING
AND THE STRATEGY

| GM CREATIVE STUDIO

An advertising and marketing professional who has made a name for himself in the creative industry.

Gibran Mallick

Director / Photographer

| PHOTO | VIDEO | MEDIA | WEBSITE | DESIGN | 

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Introduction

Please note that your brand strategy is not your logo, product, your service, your website or your name. It is much more. Infact it is something that affects all aspects of a business and is connected to your customers needs, emotions and faith. The perception. It is intangible. It should generate feelings and emotions of trust, faith and confidence.

A common mistake that businesses make is to get caught up in short-term activities and tactics to drive business. While, there is nothing wrong in that. And it can potentially generate business but will certainly not build a brand. Building a brand can never be short-term. Long-term goals need to be defined. It also means that businesses have to be little soft on aggressive weekly or monthly ROI or growth patterns.

At GM Creative Studio we can be your brand architects. We can design a lasting structure to sustain your brand for years to come

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A Quick Overview of Social Media Marketing

Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content.

Nowadays, businesses use social media in a myriad of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement). Business that wants to understand how it’s performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). Ventures that wants to reach a specific set of audience at scale would run highly-targeted social media ads (social media advertising).

As a whole, these are often also known as social media management.

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Purpose

A clear purpose needs to be defined for each brand. It also serves as a diffentiator in a competitive market. The purpose has to be more than achieving profitability.

Consistency

Be consitent in all your messages and designs. Everything needs to be cohesive. Consistency brings in brand recognition – resulting to customer loyalty.

Emotion

Buying is not always rational. People pay thousands more to buy a mercedes which almost serves the same core purpose as any other car. It’s the emotion that plays the part here. Only a brand can bring in such customer behaviour which overrides rationality and logic.

Flexibility

A clear purpose needs to be defined for each brand. It also serves as a diffentiator in a competitive market. The purpose has to be more than achieving profitability.

Employee Engagement

If your team faces the customers, then it becomes extremely important that each one of them is consistent. If your brand is contemporary and colorful, the same peppiness should reflect in your teams outfits, to the the way they engage with your customers. You cannot have old grumpy – customer facing team mates.

Loyalty

A strong strategy should be worked out to keep your customers loyal. Competition is fierce and unless there is an incentive for your customers to stick, it is very easy for them to sway over to competition. The brand strategy should focus on customer loyalty and stickiness.

Competition

You need to strive to create more value than your competition. Competition is always healthy and keeps you on toes. It is important to study and learn from competition.

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