The textile company is one of the largest producer of cotton and lawn fabrics. Producing new prints and designs every season. The summer collection was to be launched with very less time in hand. There were over hundred different dresses that had to be shot and featured. the production team had to be put in place for various tasks including scouting and making on site arrangements parallel to booking various renowned names in the fashion industry. We then engaged with the famous models of the time and carefully selected the dresses for each of them.

This process usually takes over months of work however the challenge was to wrap the project up within weeks. Thirteen famous models were selected and all the over 100 dresses were distributed amongst them based on their personality and style. The shoot was carried out in the city of Karachi. Various locations were chosen that reflected the outfits in line with the brand identity and footprint.