nescafe cold coffee
Nescafe Cold Coffee Commercial shot in 2013 and aired in 2014. A strategic direction to directly associate music and coffee with youth.
NESTLE COLD COFFEE
The Nestle Nescafe Ready to drink commercial is shot in Thailand with Asian talent. Nestle introduced cold coffee in a ready to drink packaging. The beverage is targeted to the youth where music is popular. In a country where summers are really hot, a commercial that will introduce Cold Coffee that youth can resonate with. The Nescafe Cold Coffee was a new product from a coffee category entering a Tea market. So it had its own challenges. The video had to be crisp and should be able to show a resonance amongst its target audience.
VIDEO COMMERCIAL
The Nestle Nescafe Ready to drink commercial is shot in Thailand with Asian talent. Nestle introduced cold coffee in a ready to drink packaging. The beverage is targeted to the youth where music is popular. In a country where summers are really hot, a commercial that will introduce Cold Coffee that youth can resonate with. The Nescafe Cold Coffee was a new product from a coffee category entering a Tea market. So it had its own challenges. The video had to be crisp and should be able to show a resonance amongst its target audience.
FILM DIRECTOR
The final video produced at Bankok Post where all the footage complied and directors furnished the first cut. The film director was Jeff Balsmere, an Australian American who was an experience of over two and a half decades in the business. This is not the first commercial with Jeff working on the same client. We have worked with Jeff on other Nescafe Commercial Films, i.e Nescafe Chilled Latte and Nescafe Creamy 3 in 1.
THE FILM
The film very quickly approved by the client as it got them what they needed. Ofcourse nothing gets approved right away but with minor tweakings the project was ready to go live. The media agency Maxis Global got the right spots for airing the Cold Coffee commercial. Right around the musical programs near the prime time.
