The
Premise
IFN Forums OnAir Case Study : Due to the pandemic almost all companies and organizations face the challenge to sustain. REDmoney Events conducted seminars, forums and conferences physically on location. With mobility affected they had to quickly turn around to Online Solutions. A new brand was born IFN Forums On Air. Now in a short spell an interactive platform was created to offer almost the same benefits and features that off a physical event.
The online platform is ready and it looks good. Big Question? Do people know about it? Are they going to be confident to use it? How to retain the trust? Its new; how is going to function and are they going to be able to use it with ease?
Problem
statement
strategy & solution
Time was key and a solution had to come out fast. A prong step action plan was created to address the concern at hand.
Video Production
An animated video was created to showcase the features of the platform. Highlighting the interactivity and uniqueness of the portal. The video also covered a walk-through so users knew before hand how it functions.
Organic Social Media Campaign
Leveraging on the existing social media presence the campaign was quickly launched before the first IFN Forum OnAir event. Using the leverage of partnership the word quickly spread.
the results
Hard work and strategic thinking always pays back. The campaign was a roaring success. The company started getting more subscriptions as an ultimate goal. None the less the social media engagements increased, subscribers start to spread the word on top of it all. Result = Advocacy
Watch the video = Click Here
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