NESTLE COLD COFFEE 

The Nestle Nescafe Ready to drink commercial is shot in Thailand with Asian talent. Nestle introduced cold coffee in a ready to drink packaging. The beverage is targeted to the youth where music is popular. In a country where summers are really hot, a commercial that will introduce Cold Coffee that youth can resonate with. The Nescafe Cold Coffee was a new product from a coffee category entering a Tea market. So it had its own challenges. The video had to be crisp and should be able to show a resonance amongst its target audience.